ESPN on Disney+: Turn It On

Setting the design strategy and creative direction for one of the biggest campaigns for Disney+ AUNZ to date. The ESPN on Disney+ launch campaign was a high-impact, cross-channel rollout that accelerated subscriber growth and positioned sport as a core pillar of the platform.

Project

Brand

Role

Year

ESPN on Disney+ Launch Campaign

ESPN & Disney+

Art + Creative Direction

2025

GAME ON. PLAY ON. CHEER ON. TURN IT ON.

As the brand guardian and Creative Lead for both Disney+ and ESPN brands, I had the opportunity to creatively direct this highly successful launch campaign for ESPN on Disney+, a key 2025 business priority for The Walt Disney Company AUNZ aimed at driving new subscriber growth through the integration of live sports content on the platform. Anchored by tennis star Nick Kyrgios and strategically timed with the NBA Playoffs and Major League Baseball season, the campaign represented a highly coordinated, cross-functional effort. My role spanned end-to-end creative direction, including art direction for TVC graphics and animation, oversight of the Kyrgios stills photoshoot, and the development and rollout of a comprehensive suite of assets across OOH, on-platform, social, lifecycle, and performance channels. This work brought together by months of collaboration cross line of business to deliver a cohesive and high-impact launch.