Setting the design strategy and creative direction for one of the biggest campaigns for Disney+ AUNZ to date. The ESPN on Disney+ launch campaign was a high-impact, cross-channel rollout that accelerated subscriber growth and positioned sport as a core pillar of the platform.

Working alongside event agencies my team and I produced and directed the creative vision for an exclusive ESPN on Disney+ launch event in Sydney, delivering an immersive, culture-led experience that strengthened brand presence and drove engaging content across social and marketing channels.

Led the creative direction for the Woolworths x Disney Worlds of Wonder collectable campaign, delivering a high-impact, multi-channel rollout across Australia and New Zealand, including a TVC filmed at Disney Studios Sydney, driving strong commercial results and brand engagement.

Pixar Putt is a globally touring, Pixar themed mini-golf experience for all ages. As Creative Lead, I developed the brand identity and directed the creative across the entire activation, collaborating with external partners and Pixar teams in the US to deliver a fun, integrated, story-driven experience. Since its launch, it has grown into a global hit, inviting audiences worldwide to kick some serious putt.

'Stream Big' is the latest year-long integrated brand campaign for Disney+ focused on driving acquisition and retention. As Senior Creative, I developed the campaign logo lockup and sub-brand, and shaped the creative direction across large-scale OOH executions. From several transport station takeovers to a Melbourne Central domination, delivering a bold, memorable and cohesive brand presence in market.

A year-long brand campaign featuring Dyson Daniels, designed to connect Disney+ with AUNZ audiences through a strong local lens. As Senior Creative, I led the creative direction for static OOH across three phases, including directing multiple photoshoots to build a versatile, cross-channel asset library. The result was a compelling and culturally resonant campaign spanning OOH, digital, and on-platform touchpoints.

Led the creative direction and rollout of the NBA Playoffs 2026 campaign for ESPN on Disney+, aligning Lifecycle, Performance, Social, and Marketing teams around a unified creative vision. The campaign drove strong subscriber retention and contributed to a significant increase in new subscriber growth.

Launched during the AFL Finals, this campaign challenged the perception of Disney+ as a kids-only streaming platform. As the Creative Lead, I contributed to ideation and led the OOH creative direction, including directing photoshoots with sporting legends to create impactful, cross-channel assets. The result was a culturally resonant campaign that helped reposition Disney+ for a broader audience.