You bring the Fresh Food, we'll bring the Magic.

In 2024, I led the creative direction for the Woolworths x Disney collectable campaign, Worlds of Wonder — one of six ultra successful campaigns I’ve delivered since the partnership began back in 2018. Spanning Woolworths supermarkets and Big W stores across Australia and New Zealand, we were responsible for naming the campaign, developing its visual identity, and guiding the end-to-end creative rollout across AV, digital OOH, in-store, web, and broader digital channels, including being part of the filming of the TVC at Disney Studios in Sydney. In close collaboration with external design and production agencies as well as the XLOB Woolworths teams, we delivered a playful, engaging and elevated campaign that built on strong year-on-year performance, driving commercial impact while reinforcing Disney’s brand presence in a highly competitive retail landscape.