PARTY ON.
As part of the ESPN on Disney+ launch, we held an exclusive, high-profile event in Sydney that brought together leading figures across sport, entertainment, and culture, including Nick Kyrgios, Josh Green, and Rob Whittaker. Working closely with cross line-of-business teams as well as an external event agency, I helped shape an immersive, on-brand experience designed to celebrate the arrival of ESPN on the platform while reinforcing Disney’s premium content ecosystem. The curated event blended art, sport, and culture through interactive touchpoints. From an atmospheric soundscape entry and 'hall of legends' corridor to a basketball court stage, branded bar experience, themed food and beverages, live street art installations, photo opportunities and gamified activations. The result was a premium, visually engaging and culturally rich event that not only elevated the launch but also generated impactful content across social and marketing channels.
