Earlier this year, I led the creative direction and rollout of the NBA Playoffs 2026 campaign for ESPN on Disney+, overseeing the development of an integrated cross-channel campaign spanning lifecycle, performance, social, marketing and on-platform touch-points.

I developed the campaign's visual system and created the tagline SEE LEGENDS RISE — a bold, culturally relevant call to action designed to capture the drama, ambition, and defining moments of the Playoffs. Working closely with internal stakeholders and external design agencies, I guided the creative vision from concept through to execution, ensuring a seamless rollout across a wide range of placements and formats.

By collaborating across multiple teams, I maintained a consistent creative system while adapting the campaign to engage diverse audiences across every touchpoint. The result was a visually compelling campaign that elevated the ESPN on Disney+ brand, delivered strong subscriber retention, and contributed to a significant uplift in new subscriber acquisition.